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Law Firm Website Design Companies: The Good, The Bad, and The Ugly
Opinions |
2012/01/17 12:09
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At our law firm's most recent staff meeting, I was assigned the task of finding a law firm website design company for creation of a website for our firm. I've had previous experience researching companies online and I thought it would be simple to turn to Google and find the right website design company in a flash. As simple as it sounded, the task was not as easy as I thought it would be. In fact, I felt defeated after a few hours searching online.
While conducting an extensive research on law firm website design companies, it was brought to my attention that all website vendors will try to claim the title of being the "best". What exactly does that mean? I searched, I called, and I spoke with a wide variety of the "best" website design companies, only to have them set me back one step. For one, I was extremely confused when I asked one of the more important questions: PRICING. Many companies provided me a quote varying in range with monthly service fees and charges for unnecessary features. In my opinion, a website design should be a one time contract work. This means you own the website and the website development is paid for at once, not over a year or longer.
I found some law firm website design companies willing to charge you a whopping $10,000 in addition to a one year website contract that required a monthly fee. This fee covered their client's access to using their website's unnecessary bells and whistles. Cool? Sure! Well, that's if your boss doesn't have a problem with burning through your firm's budget. Some other law firm website design companies I ran into offered a "cheap" and more budget-friendly price around a few hundred dollars to develop a website. The only problem was that, well, we get what we pay for-- a cheap looking website. Their portfolio showed their client's website and immediately turned me away. Their design and development skills were far from something worth showcasing and reflected a mediocre and unprofessional look.To my disappointment, finding a good and reputable law firm website design company proved to be more than a few clicks away. I knew it would take a lot more time to find something that would appease my boss' standards. Initially, I was too shy to ask for a longer time period to finish this seemingly easy task. But after two weeks, I had sufficient time (just barely!) to gather all the information I needed to determine what features a good law firm website design company should possess.To save some of you in the same position a little time and grief, I would like to share some important components I felt were necessary in finding a good law firm website design agency.
The Good:
All good law firm website design companies should:
- Have specialized and skilled website designers in house. Experience is key in understanding the professional look needed for attorneys and their law firms.
- Have a user-friendly and reliable content management system (CMS) to update the website.
- Be familiar with all the latest Search Engine Optimization techniques in order to gain maximum potential for your website to rank at the top of search results.
- Offer a robust web-hosting and maintenance plan. Law firms are busy as it is and having the website design company not only host, but maintain the website is an absolute plus.
- Not charge for any unnecessary bells and whistles.
- Have reliable testimonials that can prove real client satisfaction.
- Provide good customer support service. Exceptional customer service should be all about the customer satisfaction. They should be able to answer all inquiries in a swift and thorough manner and reduce the technical website design jargon to a level anyone could understand.
- Charge you by project base (a straight forward, one time website design cost instead of monthly payments).
I know the pressing question on every one's mind is, well, how do you know? Spending extra money doesn't necessarily mean better. There were quite a few law firm website design agencies in this category, asking for a pricier sum and delivering decent products, however; there are reasonably priced website design companies who deliver even better websites. Of course, my opinion is mine. But if you want your investment in a website design company to be worthwhile, just heed my advice. Remember, I had to ask for an extension on my task in order to really understand what separates the good from the bad.
The Bad:
Just like there is yin to yang, black to white, and hot to cold, there unfortunately has to be the good law firm website design companies to the bad law firm website design companies. I don't know about you, but doing the research alone to complete my task took a lot of time. You know how that saying goes, "Time is money and money is time"? Well sure, this is one of the big differences from the good website design companies versus the bad website design companies.The bad law firm website design company:- Includes a contract that obligates you to pay an overpriced rate for a law firm website design or a technology license fee on a monthly basis. I personally don't like contracts. I mean, it binds me and limits my flexibility if I'm unhappy with a company's services. This can pose a problem later if you decide your business and law firm needs a change and want to part ways.
- Has many over-priced service fees. They will milk you with all kinds of unnecessary website features that you weren’t even aware of.
- Is able to deliver a decent website design layout but seem to get lost in their cookie cutter design elements. Every client's website may look clean and professional but lacks the uniqueness and branding of why clients should choose THEIR law firm instead of the firm across the street (whose website looks and repeats the exact same information as yours by the way).
- Shows poor SEO track records that give you a slim to none chance to rank at the highest position on top search engines like Google, Yahoo!, AOL and Bing.
Let's get down to the nitty-gritty and do a little math here:For the purposes of this article, we will be purchasing a website for a small firm with 20 attorneys and 2 offices. And if we break down the website design costs from the good and the bad, you can immediately see the major downfalls of the bad.The Good Law Firm Web Design Company: 1-time website design cost averaging $5,000 - from a reputable GOOD law firm website design company. And you get to own it!
The Bad Law Firm Web Design Company: An annual 1-year license cost averaging well over $6,000 that you must continuously keep paying on a year to year basis. If you do the math here, you can say you're wasting an incredible amount of money that can go to other marketing resources to help further your business. Since your website will end up costing you too much, you will have a limited budget for marketing campaigns through organic SEM or PPC.With that said, generally "bad" website design companies are hard to distinguish because they will deliver a decent product but in turn try to take advantage of prices. In this case, everyone should be cautious and careful. This especially may be a slippery slope for new start-up firms who believe that only the best law firm websites will be delivered by paying a huge amount of money. The Bad more than likely will result in a poor return on investment. To prevent getting stuck with the bad law firm website design company there is a golden rule to remember: just because it's out there, doesn't mean it's the best! Don't get sucked into paying for overpriced fees for a law firm website design that may not even be the best.
The Ugly
And (finally!) we get to talk about the law firm website design company that has every aspect of just plain ugly. No matter how much you end up paying for it - or even if it's completely free - don't be a victim of building a law firm website that will make your firm look "unsophisticated", "inexperienced", and "out-dated". Yes, these words usually do a good job of scaring off potential clients who come to visit your website. Many potential clients will walk away and go to other law firms that they see as better competitors. However, it's surprising to see how many law firms still go along with ugly law firm website design companies. Some think having any website would benefit their business, but little do they know... it is doing quite the opposite.Business is all about status and if you have a law firm website that costs your business because it's ugly?...well, that is literally just UGLY.
Most people are always on the go, have minimal time to fit everything in their schedule and are not patient. Web users form first impressions of web pages in a matter of 50 milliseconds, according to researchers. Human beings are very visual creatures, so in a blink of an eye, we will make an instantaneous judgment of a websites "visual appeal". We like things that are aesthetically appealing and through the "halo effect", first impressions can color subsequent judgments of perceived credibility, usability, and professionalism. Ultimately these factors influence a web user's purchasing decisions and whether we want to use your law firm to represent our needs.First impressions count immensely in the legal industry and should be considered in law firm website design. If the website design is difficult to read, intrusive, or poorly signposted, your visitors will go elsewhere. We've all experienced trying to navigate through a less-than-friendly website and reading a screen that strains your eyes versus printed paper. We get impatient quick- it's because we're only human!Remember, law firm websites are all about providing information and services, not for over-the-top advertisement!
Below are what some typical ugly website designs for law firm websites would consist of:
- Excess usage of generic graphics; basically this constitutes anything you can find in clip art like Lady Justice, the gavel or scales of justice.
- Text that is too small to read
- Multiple items that blink or animate - this causes too much distraction!
- Text crowding against the left edge
- Text that is stretched all the way across the page
- Multiple frame scroll bars in the middle of a page
- Unclear and overly complex navigation
- Poor color combination of text and background that make the text hard to read
- Orphan pages - where given links do not link back to where they came from and give no identification
- Any website design look that is extremely out-dated and looks as if it were dug up from a late nineties time capsule
A clean, professional look is a MUST for law firm websites - don't get sucked into the ugly website category that will cost your business (even if it's FREE!), I like to view ugly websites comparable to that of a parasite, where the website design company benefits at the expense of your law firm and business. In this case, your law firm is being harmed. Some elements make a law firm website design good, some make them bad, and some make them ugly.
The great line between these elements can determine whether your website is:
- Interesting or boring
- A good design or bad design
- Has good color or bad color
- Has a good layout or bad layout
- Is imaginative or unimaginative
Though my research was fairly time-consuming, I did my due diligence and have found one particular law firm website design company that stood out from the competitors. “Law Promo" impressed me with their eye-pleasing design skills, SEO capabilities, customer service and overall pricing, and was the agency that I recommended to my firm.
I urge you to do your own research and wish you the best of luck on your law firm website design company search and here I leave you with my two cents on what separates The Good, The Bad, and The Ugly in the world of law firm website design.
Business Development Manager
Jessica S. Murray |
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Ryan & Maniskas, LLP Announces Class Action Lawsuit
Press Release |
2012/01/16 09:29
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Ryan & Maniskas, LLP announces that a class action lawsuit has been filed in United States District Court for the Southern District of Ohio on behalf of purchasers of Chemed Corporation common stock during the period between February 15, 2010 and November 16, 2011.
The complaint charges alleges that during the Class Period, defendants issued materially false and misleading statements regarding the Company’s business and prospects. Specifically, defendants failed to disclose the following adverse facts: (1) that the Company engaged in a scheme to fraudulently bill Medicare for hospice services for patients who did not qualify for hospice and fraudulently shifted the costs of those patients from health maintenance organizations that covered those patients prior to enrollment in hospice to the U.S. government; (2) that a significant portion of the Company’s hospice enrollments, revenues and earnings were the direct result of defendants’ scheme to enroll ineligible patients in hospice and fraudulently bill Medicare for hospice services; (3) that, in a complaint filed under seal, a former VITAS manager had accused the Company of engaging in a Company-wide scheme to enroll ineligible patients in hospice and fraudulently bill Medicare; (4) that the Company failed to maintain adequate internal controls and procedures with respect to hospice enrollments and Medicare billings; (5) that the Company’s financial results were materially overstated as a result of defendants’ fraudulent scheme to enroll ineligible patients in hospice; and (6) that, as a result of the foregoing, defendants lacked a reasonable basis for their positive statements about the Company and its prospects.
For more information regarding this class action suit, please contact Ryan & Maniskas, LLP toll-free at (877) 316-3218 or by email at rmaniskas@rmclasslaw.com or visit: www.rmclasslaw.com/cases/che. |
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Court Upholds Burlington Man's Murder Conviction
Court Watch |
2012/01/16 09:29
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The Iowa Supreme Court has overturned an appeals court ruling that threw out the conviction of a Burlington man in his ex-wife's death.
The court ruled Friday that even if the trial court erred in refusing to let a physical therapist testify, the error was harmless in light of the "overwhelming evidence" of guilt.
Dennis Richards was convicted of murder and arson after authorities found Cyd Richards strangled to death in a burning house in 2009.
The appeals court reversed the conviction because the trial court excluded testimony from a physical therapist who would have suggested Richards wasn't strong enough to strangle his ex-wife. A new trial was ordered.
The attorney general's office sought the Supreme Court review. |
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Michigan Law Firm Adds Top Rated Malpractice Attorney
Press Release |
2012/01/16 09:28
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The Michigan personal injury law firm of Buckfire & Buckfire, P.C. is proud to announce the addition of medical malpractice attorney Randall M. Blau to our team of already award winning, experienced Michigan medical malpractice lawyers!
Partner and attorney, Lawrence J. Buckfire stated, “We could not be more pleased to add such an extraordinary medical malpractice lawyer to our law firm. Randall Blau was a perfect fit for the law firm, meeting the highest standards and quality that not only we, but our clients, require and expect to be a part of our team. Randall is a respected and highly reputable attorney throughout the State of Michigan and we are proud to have Randy join our law firm as our Michigan medical malpractice lawyer.”
Mr. Blau has obtained millions of dollars in verdicts and settlements for his injured clients. He specializes in medical malpractice, birth injuries, nursing home neglect, wrongful death, and automobile negligence cases. He is a member of the Michigan Association for Justice, the Oakland County Bar Association and the State Bar of Michigan. Randy has been an invited speaker at a variety of legal seminars, an invited member of the Million Dollar Advocates Forum and has been consistently listed in Who's Who in Law throughout his career.
Randall M. Blau earned his Bachelor of Arts degree from Kalamazoo College in 1993 and his Juris Doctor degree from the University of Detroit School of Law in 1996. He is admitted to practice law in state and federal courts throughout Michigan and has handled cases in Ohio, Pennsylvania, Illinois, Minnesota and Florida. He has obtained numerous settlements that have been listed in the Top Ten Settlements of the Year for the State of Michigan multiple times during the last decade.
Prior to joining Buckfire & Buckfire, Randall was a partner with Neuman Anderson, P.C. and senior litigation attorney with Southfield-based Maddin, Hauser, Wartell, Roth & Heller, P.C. He is an active member of a number of charitable and nonprofit organizations, and currently resides in West Bloomfield with his wife and two sons. |
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Priest with gambling habit facing prison in Vegas
Court News |
2012/01/13 10:10
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A lawyer planned to ask a federal judge on Friday to reject a call for almost three years of prison time and instead give probation to a Roman Catholic priest who pleaded guilty to siphoning $650,000 over eight years from his northwest Las Vegas parish gift shop, votive candle collection and prayer funds to support his gambling habit.
In documents filed in advance of sentencing, Monsignor Kevin McAuliffe's attorney asks U.S. District Court Judge James Mahan to let McAuliffe, 59, continue getting counseling for a gambling addiction, keep practicing as a priest and pay restitution to his parish, St. Elizabeth Ann Seton Church in Summerlin.
As an ordained priest, McAuliffe will "continue to atone for his wrongdoing as he carries on with his life-long obligations and service" to the church, attorney Margaret Stanish said in Jan. 6 documents. She quoted excerpts from some of about 100 letters of support from supporters and parishioners at one of the largest church congregations in Nevada. |
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| Law Firm Web Design Information |
| Law Promo has worked with attorneys, lawyers and law firms all over the world in designing beautiful law firm websites that look great on all devices, from desktop computers to mobile phones. Law Promo can construct your law firm a brand new responsive law firm website, or help you redesign your existing site to secure your place in the mobile world. Solo Practice Law Firm Website Design |
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